Fashion and Emotions Graduate Seminar
Pamplona, Spain | May 19-20, 2011
The Social Trends Institute cosponsored a two-day seminar for graduate students on Fashion and Emotions held in Pamplona on May 19-20, 2011. As part of the Emotional Culture and Identity project led by Ana Marta González, the seminar was hosted by the University of Navarra's Institute for Culture and Society.
Run by acknowledged scholars in the field of fashion theory, this seminar addressed graduate students in philosophy, psychology, communication and social sciences, who are interested in attaining a deep understanding of the phenomenon of fashion as it is experienced in the context of contemporary emotional culture.
In order to assure a high degree of participation and interaction, the seminar was limited to 20 students. Participants were selected according to their curriculum vitae and a professor's recommendation letter. Five of the selected candidates received a grant from STI for their travel expenses.
Ana Marta González - University of Navarra
Introduction: Emotional Culture and Fashion
Laura Bovone - Università Cattolica del Sacro Cuore
Fashion and the Basic Antithesis between Reason and Emotion
* Classical contrapositions revisited
* A tentative theory of fashion: between reason and emotion
Efrat Tseëlon - University of Leeds
The Myth of a Rational Consumer
* Hyper consumption: excess and the discourse of emotions
* Brands as communities, identities as products and shopping as a relational experience
Diana Crane -University of Pennsylvania
Emotion in the Production and Dissemination of Fashion
* How does the designer’s creativity influence the taste of the public?
* Fashion, emotion and identity in advertising: the case of fashion brands
* Fashion and the future: climate change and consumer behavior
Lucia Ruggerone - Università della Valle d'Aosta
Emotions in the Reception and Appropriation of Fashion
* Fashion as an output of human relationships
* The uses of fashions